Sharon King Chai’s work really stands out to me because of the limited colour palettes, bright vivid colours and simplistic shapes.

Her website states that ‘She has worked on a wide range of projects including album artwork, branding and logos, product packaging, book covers and event identities.’ and that she has won awards such as Best Children’s book cover at the Academy of British Design awards, Best Classic Children’s Book at Junior Design Award, Family Choice Award (US) and a shortlisting for the Futurebook Innovation Award.

My favourite work of hers is some of the logos that she has designed:

Screen Shot 2016-06-01 at 12.35.24Screen Shot 2016-06-01 at 12.35.30

This is because of the colours that she has used and the typefaces and the way  that she compositions her logos and the text to fit into certain shapes.


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